Privacy Policy

1. Who We Are

Nordic Ice White Smile ("Nordic Ice", "we", "us", "our") is a UK-based teeth whitening brand founded by Ben Anderson and Mark Holiday. We are committed to protecting your personal data and handling it responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect the following personal data when you use our website or place an order:

• Name and contact details (email address, phone number)
• Billing and shipping address
• Payment information (processed securely — we do not store card details)
• Order history and purchase preferences
• Device and browsing data (IP address, browser type, pages visited)
• Communications you send to us

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to customer service enquiries
• Send marketing communications (only with your consent)
• Improve our website and product offerings
• Comply with legal obligations

4. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties who assist in operating our business — including payment processors, shipping carriers, and email service providers — all of whom are contractually obligated to keep your data secure and use it only for the purposes we specify.

5. Cookies

Our website uses cookies to improve your browsing experience, analyse site traffic, and personalise content. You can control cookie settings through your browser. Disabling cookies may affect the functionality of certain parts of our site.

6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for accounting and legal compliance purposes.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at sales@nordicice.co.uk.