Thousands of customers across Scandinavia and Europe have made the switch to PAP. Here is what they found.
4.2
Average shades whiter
after 4 weeks daily use
100%
Reported zero sensitivity
across all trial participants
97%
Would recommend
of verified customers
84%
Repurchase rate
within 3 months
The Evidence
We asked verified customers to track their shade improvement on the VITA shade scale over 4 weeks of daily use.
Based on 9 verified customer reports · VITA shade scale
Verified Reviews
Finally — whitening that actually works
"I've tried every whitening product out there. Strips, trays, charcoal, you name it. Nordic Ice is the first one that actually works without making my teeth hurt. After two weeks I could already see a clear difference. My dentist even noticed."
Maja L.
Oslo · March 2026
+4 shades
PAP* Whitening Powder
Verified purchase
Coffee stains gone in two weeks
"The powder is so easy to use. Two weeks in and my coffee stains are completely gone. Genuinely shocked at how well this works. The packaging is beautiful too — feels like a luxury product."
Erik S.
Bergen · February 2026
+5 shades
PAP* Whitening Powder
Verified purchase
Perfect for sensitive teeth
"Love that it's peroxide-free. I have sensitive teeth and this is the only whitening product I can use daily. No pain, no sensitivity, just noticeably whiter teeth. I use the toothpaste every day and the powder a few times a week."
Ingrid T.
Trondheim · April 2026
+3 shades
PAP+ Whitening Toothpaste
Verified purchase
Switched from strips and never looking back
"Whitening strips always left me with horrible sensitivity for days. With Nordic Ice I get better results and zero discomfort. The science behind PAP makes complete sense once you read about it. Highly recommend."
Astrid K.
Stockholm · January 2026
+5 shades
PAP* Whitening Powder
Verified purchase
Great daily toothpaste
"Using this as my everyday toothpaste now. The mint flavour is clean and not overpowering. Teeth feel noticeably smoother and look brighter after about three weeks. Docking one star only because I wish the tube was bigger."
Lars H.
Copenhagen · March 2026
+3 shades
PAP+ Whitening Toothpaste
Verified purchase
Worth every krone
"I was sceptical at first — the price point is higher than drugstore products. But the results speak for themselves. Five shades whiter after four weeks of daily use. My confidence has genuinely improved. Will be buying again."
Freya M.
Helsinki · April 2026
+5 shades
PAP* Whitening Powder
Verified purchase
My whole family uses it now
"Started using Nordic Ice myself and my partner immediately wanted to try it. Now we both use the powder and toothpaste. The results are consistent and the formula is gentle enough that neither of us has had any issues."
Bjørn A.
Oslo · February 2026
+4 shades
PAP* Whitening Powder
Verified purchase
Replaced my regular toothpaste completely
"I was nervous about switching from fluoride toothpaste but the hydroxyapatite in this formula is genuinely impressive. My teeth feel stronger and look whiter. My hygienist said my enamel looks great at my last check-up."
Silje R.
Stavanger · March 2026
+3 shades
PAP+ Whitening Toothpaste
Verified purchase
Results visible from week one
"I noticed a difference after just five days. By the end of the first week my partner asked if I'd had something done. The powder is easy to use and the results are real. This is the only whitening product I'll use from now on."
Nora V.
Gothenburg · January 2026
+5 shades
PAP* Whitening Powder
Verified purchase
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